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Optical illusion: ophthalmology journals led the way with a 17% revenue hike, as six of the eight specialties posted gains in 2006. PERQ/HCI's Eugene M. May reports on the biggest specialty advertisers.
Six of eight specialty markets tracked by PERQ/HCl's Journal Ad Review (JAR) reported higher ad spending during 2006. The strongest growth was registered by ophthalmology followed by pharmacy and radiology. Lesser gains were observed with laboratory, nursing and dental.
The decline in hospital management (-8%) follows a 7% increase during 2005 while the loss for optometry comes on top of a slight decline (-1%) in the prior year.
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When year-to-year comparisons are based on ad pages (Fig. 1), five specialty markets fell in the plus column and three were negative. The good ...
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